Latest News

Google Panda is not a search algorithm

On June, Google introduced the so-called update Panda version 2.2 and this has brought the question of terminology to the attention of optimizers. In the detailed and well-supported article, the editor-in-chief of SearchEngineLand Danny Sullivan explains why Panda is not a new algorithm but rather a new filter from Google.

SES New York 2011, Mar 21-25 - Registration is now open

The Leading Search & Social Marketing Event will take place at Hilton New York in midtown Manhattan from March 21-25, 2011.

Search Marketing Expo – SMX East October 4-6, 2010, New York City

SEO-gurus and professional search marketing experts all around the world join at largest search engine marketing conference SMX East, New York City.

Usefull Information

What is the WebSite Engine Optimization?

In addition to promoting expression of the website, found a few synonyms: SEO, site optimization, search engine optimization, SEO optimization. Sometimes the term promotion of a site is used.
Website promotion is a very complex enterprise:
• Site analysis;
• Optimizing pages of a site;
• Improving the citation map.
As a result, professional optimization website comes up on the first page of search results. Specialists also are involved in the promotion, called the Optimizer.

What determines the effective promotion of sites on search engines?

Efficient website optimization based on several principles:
• Keywords. The site should contain keywords and phrases that reflect your business. If web site optimization done correctly, visitors would find you in search engines results that they are looking for.
• Unique content. The site should contain unique and interesting information, relevant to the visitor’s search.
• Link optimization and ranking accent due to relevant citation, links to other sites with related subjects and good internal system navigation of the site.
• Long-term support. To have effective search engine optimization, websites must be constantly under watchful eyes of Optimizer who are able to make changes if need arises.

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