The technology of Website Optimization under the search systems makes it possible to draw towards it customers who are interested in products or services offered, the targeted audience of visitors from the search engines considerably increases the volume of sales, by achieving the higher positions for Website in the result of demand keywords.
Website optimization of site under the search systems it is one of the most effective methods of the advance of your site. In comparison with the usual banner or contextual advertisement, the effect remains for very long term.
To occupy first lines in the search results is immensely important task, since searching for information in the Internet, prospectors very rarely examines the second and subsequent pages. It is statistically shown that the sites, comprising top ten results, are examined by more than 70% of visitors. After the optimization of any site the inflow of visitors considerably increases, especially if in the search systems it occupies upper positions. Moreover the targeted portion of the audience grows, and this type of customer manifest authentic interest in goods or services offered.
Daily a quantity the Websites increases, and together with this grows ever increasing volume in search engines business (Google, Yahoo, Bing, etc) who serving 70-80% all visitors to World Wide network. I.e., search systems became today the integral part of the Internet, by means of which the users come to the site.
How to promote your site to the first positions in the delivery of search systems results? For sure each Web master at some point thinks about this. This material below is dedicated to the basic, base factors, which are simply necessary for a good positioning of your site in the search systems.
It goes without saying, in each of the search systems their algorithms, their finesses of work, and the specialists of high class undoubtedly must consider them during the advance of your website. But the principles of the work of main search engines (Google, Yahoo, Bing) are the same. And that’s what will talk about.
So, what search engines take into account to assign relevance within the ranking of documents, how are located sites placed within the readout of search results? The factors below is the “Solid Ground” on which search engine ranking stands:
To understand Website optimization better, let us examine them in more details:
This is, first of all, the quantity of key phrases in the text (but more precisely to say – in the code) of document and their arrangement.
In spite of the widespread opinion, there is no “ideal”, with the high accuracy percentage, of densities of the keywords on the page. The frequency of the keywords from 4 to 7 percent is considered optimum; frequencies in the limits of this range for the search engines are in effect equivalent.
Search systems assign larger weight to the words, located nearer to the beginning of document and to the beginning of the sentence. But especially they love words, isolated with the tags title, h1-h6, strong, b. And especially words tagged title and h1. Some search systems turn also influence on the tags i and em. This Logic is understandable: if Web master separates some fragment of text, and more so, if he includes specific phrases in title – it means, this is most important on the page. This technique only works if it isn’t misuse. If we, for example, place on the page twenty h1 titles, and even more so, to include in it entire text, then search engines might simply ignore your website or could punish it for the search spam.
This concept was introduced by the developers of the Google, that devised PR – Google PageRank. Presently these or other analogous to Google PR systems are used by all leading search engines.
PR (and the analogous to it indices, utilized by other search engines) is calculated (very approximately speaking) as the multiple of the certain normalizing coefficient sum of the weights of all references, which lead to this page. At the same time considering in this case both external and internal references. The most interesting fact is how the weight of each of the references is determined. Strictly speaking, this is optimization’s central piece, which search engines hold in a strict secret. But general principle is this: the greater the weight of reference is, the higher PR of the page, on which the reference is established, and the less, the greater the references on this page.
Perhaps the most interesting and unambiguous factor is how the ranking of the search results influences users. Moreover this influence is very, very huge. What this reference ranking? Search systems consider not only very fact of reference to the specific page of your site, but also what words are located in the text of this reference. I.e., if prospector finds the reference of this kind:
cucumbers and tomatoes, and not one, but many of them, and on top of that from the sufficiently authoritative pages, then search system will be confident, that this page is actual about cucumbers and tomatoes, even if these words do not appear on the page, and that would respectively raises it as results of search on these keywords.
The effect of reference ranking leads with time to the anecdotic results. There are widely known cases, when, let us say, the official sites of well-known politicians were placed in the first places in the delivery on the absolutely unquotable demands. At the same time these examples very vividly show possibility and effectiveness of reference ranking, and its value for the advance of sites.
In the above material we only briefly described to you the technology of optimization of the Website under the search systems. In order get acquainted with the optimization under the search systems in more detail we recommend to you to read the following articles. : article 1, article 2.