In addition to promoting expression of the site, found a few synonyms: SEO, site optimization, search engine optimization, SEO optimization. Sometimes the term promotion of a site is used.
Website promotion is a very complex enterprise:
• Site analysis;
• Optimizing pages of a site;
• Improving the citation map.
As a result, professional optimization website comes up on the first page of search results. Specialists also are involved in the promotion, called the Optimizer.
Efficient website optimization based on several principles:
• Keywords. The site should contain keywords and phrases that reflect your business. If web site optimization done correctly, visitors would find you in search engines results that they are looking for.
• Unique content. The site should contain unique and interesting information, relevant to the visitor’s search.
• Link optimization and ranking accent due to relevant citation, links to other sites with related subjects and good internal system navigation of the site.
• Long-term support. To have effective search engine optimization, websites must be constantly under watchful eyes of Optimizer who are able to make changes if need arises.