Facebook Unveils Graph Search: Should Google be worried?

iGenii facebook mobile, responsive web design, SEO, Social Media

In case you have been living under a rock for the past couple weeks, you may have heard about a little thing called Facebook Graph Search.  But what is it and should you even care care?
Let’s start with the what first.  Mark Zuckerberg characterizes it as “a search tool that uses the existing Facebook Social Graph to let users explore photos, places, interests, and what people are doing”.  In other words, Graph Search is essentially Facebook’s attempt at their own search engine where, unlike Google search, results are filtered through each user’s personal Facebook connections (friends/family/coworkers), likes (businesses, celebrities, products, etc) and activity (check-ins, shares, photos).

For example, if you were to search for “Best Mexican Eatery in Brooklyn, NY”, results would favor locations that have been liked, discussed, or checked-in by people you actually know as opposed to a website’s index, meta description, inbound links, etc. This means, the SEO model used for Google searches, which relies on technical aspects for ranking, are irrelevant for the most part with Graph Search.  Zuckerberg even went out of his way to insist that Graph Search was not intended as a direct competitor to Google.

Intentional competition or not, it is obvious that Graph Search offers a new way of searching the internet that is not currently available.  So is this something that you should care about?  It remains to be seen whether Graph Search will catch on with Facebook’s one-billion users and that even if it does, how businesses can convert Facebook activity to actual business. The only certainty that we can say at this time, however, is that Facebook’s new Graph Search algorithm is uncharted territory, offering only potential opportunity for those willing to explore.

You can be sure that we will not just be monitoring Graph Search as it rolls out (it’s currently only in Beta), but also exploring how to best optimize it for your business.  Definitely check back as we will continue to blog more info and best practices.  In the meantime, check it out yourself at: https://www.facebook.com/about/graphsearch and tell us what you think below!