With all the different types of social media available, it is hard to recognize what will benefit your type of business most.  In addition, blogging is easily the most time consuming.  However, it can also be the most lucrative. According to HubSpot, organizations that blog regularly attract 55% more visitors, get 97% more back hyperlinks …

One of the most important things that I like to stress with any clients when it comes to maintaining a blog is that a consistent effort is the most important component.  Even without heavy traffic or readership (which NEVER happens overnight), the benefit of blogging is that it can help your site’s SEO.  By improving …

With all of the changes that Facebook has been making this year (Graph Search, the redesigned Newsfeed, etc), the struggle for businesses and brands to stay ahead of the curve is more important than ever. The ROI of Facebook is engagement (Likes, Shares, Comments), which provides more exposure for businesses, but doesn’t necessarily promise conversions …

With the success of Netflix and music streaming services like Spotify and Rdio, it seems inevitable that paid subscriptions are the future for monetizing online content.  But rumor has it that Google is playing with the idea of incorporating a paid subscription service for YouTube with select premium channels.  While I do not know yet …